Search engine optimization – trusted domain

by Anthony on May 19, 2006

This is a new issue, and one that appears to be especially important to Google. What makes google trust your domain?

Well, it seems like there are a few factors contributing:

  • Age of domain
  • Incoming links (quality, not quantity)
  • Historical information (have you been spamming, do you have a history?)

The most important factor, by far, is the age of the domain. That is, how long has the domain been registered for? Has the site been up that long? Have you been slowly adding content and growing the site?

MSN and Yahoo don’t seem to weigh this as highly as Google does. With highly competitive terms on Google, you can throw a lot of weight behind your ranking if the site has been established for a while. A good timeframe seems to be at least two years!

Here’s a cool tool:

Here’s a except from Jim Boykin, on a cool seo tool:

Have you looked at this tool yet? How old is your site compared to the top 10 sites? How many backlinks do you have compared to them? How is their quality of backlinks compared to yours? What the history of people linking to you (what words have people been using to link to your site?) How good of a resource is your site? Can you site attract natural backlinks or are you 100% relying on your SEO for backlinks? How much unique content do you have? Do we have to pay everyone to link to you, or do you have a “natural” reason why people might link to you? Keep looking at that tool with the phrases you’re targeting, and keep asking yourself these questions. An SEO is only part of your solution – how much are you helping?

All are good questions. This site can help. Take my employers website, – as an experiment, Brendon took a stab at optimizing a page for ‘gold coast accommodation‘.

Please note that has absolutely nothing to do with that keyphrase. Yet its achieving an okay result for a highly competitive searchterm (Pro Tip: Use google trends), somehow. This is because (on my machine, right now) tailored is fluctuating between a pagerank of 6 and 7, depending on which datacenter I query.

So what does it all come down to?

A trusted domain, and solid backlinks (which are the most reliable enabler to achieve a high pagerank/ranking).

Make sure you contact the SEO in Malaysia company if you have any doubts regarding Search Engine Optimization.

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