Relevant Searches and Irish Designs

February 27th, 2007 Anthony

So Brendon Sinclair has started putting together a case study on promoting a new site. The site is a web dev agency in Belfast, called Inspired eBusiness Solutions: Designs for the web in Belfast.

The site is fairly new, and as Brendon points out, Seamus hasn’t really started optimising it for relevant terms yet. Relevancy is a big issue when it comes to search engines.

The example Brendon uses, is why would you want to rank for “digital cameras” when you sell “picture frames”? I’m sure there’s a lot more traffic behind digital cameras, but its not as relevant as it could be. This means you would have a visitor who (assuming they even click through from Google) will be disappointed and frustrated when they arrive at your site, and its not what they want. I don’t think you’re very likely to make a sale off of these people!

Traffic is important, but its no good if you can’t convert that traffic into sales.

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Google Warnings for Dangerous Websites

February 27th, 2007 Anthony

A while back I wrote about a new system Google had, where a warning message would appear in the SERPS if Google thought the site was dangerous, and how easy it was to defraud that system.

Matt Cutts has posted about how webmasters can use the Webmaster Console to track down malware hosted on their site. This is excellent stuff - I like how Google is slowly making it so that webmasters have more and more access to the information Google already knows about their site.

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