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Spam - now with social engineering

September 6th, 2007 Anthony

Lately, I’ve been seeing a lot of spam along the lines of:

Subject: man, who filmed this thing?
If your dad sees this video you made, he is going to kill you. Go look at it: http://www.youtube.com/……

Then the youtube link goes off to a IP-based website, no doubt to install some spyware or something. I certainly didn’t click it.

Can you imagine how many kids will see this email, think “Oh shit, who had a camera at that last party…” and click the link?

No Comments » Posted in Advertising, General

Google Audio Ads - Listen here…

May 28th, 2007 Anthony

WebProNews mentioned today that Google signed an agreement with Clear Channel, which is the “largest radio station group owner in the U.S.”  [more info] This has been mentioned before, but I haven’t really payed a lot of attention to it.

I’ve been of the mind that Google Ads have mostly been effective because they’re so transparent and  streamlined with search results.  When I initially heard about Audio Ads, I figured there’d be little “Play Now” buttons in the SERPs instead of textual advertising.  I tuned the subject out of that, as I wasn’t interested.  Ooops.

The ability to push radio ads is actually really good.  Usually this can be very expensive.  With Google having reserved a “portion of guaranteed, premium 30-second advertising inventory on 675 Clear Channel AM  and FM stations”, I imagine they’ll be very cost-effective. Read the rest of this entry »

No Comments » Posted in Advertising