The Sydney Morning Herald reports that office workers are turning to the web to find out the cricket scores.
SMH says Akamai (an internet content delivery firm) indicates that Australian news sites are receiving more than 126,000 visitors per minute – thats 70% increase.
This reminds me of the recent Melbourne Cup – I was looking for some info there, and couldn’t find much in Google.
I’m thinking that ‘special events’ create a special niche which has not yet been filled. Visitors are currently turning to news sites to find out whats going on. Maybe you can jump on board? Create a site for next year’s Melbourne Cup or Ashes Tour, and just quietly get some content and backlinks going over the next year. Then, come next events, you’re in a good position to get plenty of visitors for specific terms.
Just a thought.
