So, around the time I started working at Tailored, we launched this skin-care website for eczema and psoriasis.
Since this new site was launched, its been terrible. We’ve had hardly any sales, etc etc. Not a good result. I want to improve on this. So here’s an open-call for feedback and comments. have a look at the site, just the landing page, and tell me the top 3 things that you don’t like about it.
Then actually use the site for a bit (try and look at a few articles, then try and buy some skin cream or shampoo), and comment here to tell me about your experience. C’mon, I’d do the same for you! This is a great chance to show me how crappy my design skills are!
I’m thinking this.
- It’s too busy.
There is simply too much stuff on the front page. Not enough white space. Having those boxes down the sides is a distraction, so people are overwhelmed as soon as they get in, this is really stressing me out. - There is a huge amount of articles, studies, etc on that web-site, but it is not organised at all well! Its too hard to find previous articles etc.
- The shopping cart looks horrible. Perhaps its the colours, I don’t know.
I’d like to re-do the design, and restructure the content. Of course, with decent planning, this will probably take me 2 weeks. So yeah, not likely to happen really.
What are your thoughts??
